Friday, March 28, 2014

What Type of Small Business Website Do You Need?

There is no "one website style fits all." Depending on your business, you may need one style of a website than another small business owner. You may need a full blown website with all the details and even a shopping cart. Or you may need a simple site (or even just one page) with some essential information about you and your business.

Don't let what other people are doing or a prebuilt template force down one route. Stop and think what information your customers need. Are they going to your website for your contact details? To learn about a product or service before they even contact you or step foot in your store? Too many websites are designed to look pretty, but accomplish little to nothing for the business owner.  Make sure you know what exactly your customer wants and communicate it on the website.

Another very important thing is to make sure your website looks good on all types of devices - smart phones and tablets! More and more people are accessing the web from mobile devices. Don't waste your money on a smart phone app.

If you currently have a website, ask yourself, "Does it communicate the info that my customer and potential customers want and need?" If it doesn't... then get in touch with us!


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