Thursday, June 12, 2014

Saving Our Website Clients from Themselves

I will share something that a great website design company should do.  They have to be strong enough and knowledgeable enough to put you in the their place.  Yes, you heard me right: “put you in your place.”  


But how can that be you are thinking.  “I’m the client, so why would my website company put me in my place?”  Sometimes it’s necessary.  


One of the most common events that occurs in the website design process is that after we do a basic design and we seek their approval, they want to change the whole concept (as opposed to minor things), because “they” would prefer something else.  


Here’s the challenge: It’s the client’s website, but if we let them do whatever they want, they begin to deviate from our expertise and they are ultimately being left with a less effective website.


A good website design company cannot allow that to happen.  There are times, we have to explain to our clients that the changes they want to the design is not acceptable to us, because it’s going to leave them farther away from their goal...and that’s more business.


Often times, ego, preference, analysis paralysis will lead client’s to pick apart every little thing that jumps out at them.  This is fine.  This with every client to a certain degree, but when it gets to the point where they are undoing what’s effective, it becomes a big problem.  In the end, the question we ask is “Why did you hire us if you know how it needs to be done?”  

I bring this up to let you know that your web design company must act in this manner, because they are doing what’s best for you and your business.  This is why we say: “We have to save our clients from themselves.”

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