Have a Balanced Online Marketing Plan For Your Small Business

As a small business owner, it can be nearly impossible to stay on top of the latest trends and newest technologies on the Internet. As you know, there's constantly a new website, social platform, or new "widget" that is changing how business is done over the Internet. It can be overwhelming.

Is it important to stay up to date on the trends and use the latest technologies? Yes, absolutely.

However, it's more important to maintain a balanced online marketing strategy for your small business. We've seen many business owners get distracted by the "latest and greatest" on the Internet that has actually hurt their business and online marketing.




iPhone and Android Apps are a perfect example of "latest and greatest" technology blown way out of proportion. Smartphones are amazing and a lot of people use them. Does that mean you need a phone app for your small business? Generally speaking, no.

We have not developed any apps for ourselves or clients because we don't see an ROI. We don't believe in charging and making products that will not get results. We have seen no evidence that shows a small business getting a good ROI on having a phone app. If you're business is making addictive games (Angry Birds or Candy Crush) or you're a huge retailer (Amazon or Costco) then you'll get an ROI from your app. The average small business will not.

People generally don't download apps when looking for a service or product to buy. We certainly don't and no one we know does. People still use Google, Yelp, Social Media and friends to find what they are looking for.

Please do not waste money on getting an app developed just because it's the latest and greatest. Rather, focus on having a balanced online marketing plan for your business. This all starts with a website and you expand from there onto YouTube, Social Media, Yelp, Search Engine results, etc. We've been successful for the last ten years with our online strategy because we've maintained a balanced approach with what is currently working while incorporating the "latest and greatest" (If we deem there to be a good ROI.)

Please contact us for a small business website and marketing consultationhttp://www.vigintimedia.com if you want a balanced approach.