Friday, February 14, 2014

Have The Right Information on Your Small Business Website!

I get frustrated when I go to a website and cannot find the basic information that I'm looking for.  You've been in the situation before, you're looking for a phone number, address, or some other piece of information and cannot find it on the website! This is frustrating as a consumer. I often leave the website and go to someone else's. Sometimes my money follows me to the next website and business as well.

As a small business owner, you need to make sure that you don't have frustrated customers and potential customers come and go to your website. Yet, I see so many small business websites lack the basic information and frequently asked questions (FAQ's).  Not only are you losing customers, but you're probably causing yourself more work.


How many times to people call or email you with the same set of questions over and over again? On one hand it's great because you have people interested. On the other hand, answering the same question over and over again can eat into your productivity.

Jason Wells and I run multiple businesses  and websites with a skeleton crew. One reason we're able to do that is because we are in tune with what our customers and potential customers are thinking and wanting. By having all the essential information and a FAQ page on our website, we're able to minimize our time of sounding like a "broken record" and actually increase our customer conversion!

Think about the five to ten most common questions you get. Now, are they on your website? If so, are the easily found on your website?

A website is much more than just an online business card. If designed correctly, it will help to streamline your marketing and sales process. That's why, as small business owners ourselves, we take the time to learn how your business works. This allows us to create a website that integrates into your sales process.

If you need help with designing a website for your business, then talk with us. 

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